I had the great pleasure to design and deliver a strategy session with the two business owners on a challenge chosen by them.
This resulted in a comprehensive evaluation, formulating he challenge ahead, identifying the scope for sustainable business growth and a strategy & roadmap, including tangible initiatives for the immediate- and medium term.
Vitsœ stands for good design in everything it does, both in its business and its furniture. This UK based company produces markets and incorporates the design visions of the German design icon Dieter Rams. Back in the late 1970s Rams became troubled by the state of the world around him. In response he wrote his ten principles for good design, that are as relevant today as they were then:
Good design is innovative
Good design makes a product useful
Good design is aesthetic
Good design makes a product understandable
Good design is unobtrusive
Good design is honest
Good design is long-lasting
Good design is thorough down to the last detail
Good design is environmentally-friendly
Good design is as little design as possible
Full details of Ram’s ten design principles here.